Get 1000 Subscribers Fast: Grow On YouTube Quickly in 2020
BECOME AN ANSWER TO A QUESTION
It’s important to remember that YouTube is ultimately a search engine, just like Google. Whether people are looking for help on building IKEA furniture, changing a tire, baking the perfect croissant or starting a blog, they often go straight to YouTube.
Did you know? Because YouTube is a Google-owned platform, YouTube videos typically show up directly in Google search results as well.
When people head over to YouTube looking for something specific and your video gives them that something specific, that is when you’ll inevitably start seeing views and engagement grow on your channel.
So ask yourself, what is your audience looking for? What answers are they seeking out?
For my lifestyle channel, I know my audience is primarily interested in affordable beauty and skincare reviews, along with hair DIY’s. Although, I do like to sprinkle in cleaning and organizing videos here and there for fun. And that’s OK, because the majority of my content is made based off of my audience’s interests. Just be sure when starting out that you’re focusing mainly on the BIG questions your intended audience is asking.
So before turning on the camera, take the time to really think about what your intended audience is searching for on the YouTube platform. Once you master this you’ll begin to see a lot of traffic going to your channel, I promise!
SET UP YOUR CHANNEL PROPERLY
Basically, you want to make your channel attractive and attention grabbing so that when the right people find your channel, they stick around.
Whether a person comes across your channel from search, the recommended page or via social media, the first impression they get from your channel matters. A lot.
If your profile picture, banner, thumbnails and content don’t give an immediate clear picture of what your channel is about, it’s unlikely that the majority of visitors will stay.
For example, when you search ‘Julia Rae Vlogs’ on YouTube and arrive at my channel homepage, I’ve made it immediately clear what type of content I make and who it’s for. I’ve also categorized my videos into handy playlists and sections so that my channel visitors can easily see what my content is generally all about, and they can easily access the content they are specifically interested in as opposed to having to sift through all of my videos to find more of what they like.
When you look at some of the most successful creators on the YouTube platform, you’ll notice that they all have their channels organized into categories as well.
So, once you decide on the type of content you want to create for your channel, sit down and list out the different categories your content could be sorted into. Then plan to make more and more videos for those playlists. Then make sure those playlists are added to your channel homepage and labelled clearly. This is a sure-fire way to increase your channel’s watch time quickly and consistently.
USE FACEBOOK GROUPS
Now this tip is responsible for a lot of my early YouTube growth, and I still use this tactic to this day.
As you may or may not already know, there are a ton of Facebook groups for almost every type of YouTube content you can think of. I suggest joining some of the active Facebook groups that focus on the type of content you create, and using those groups to gain exposure. The beautiful thing about this tactic is that it’s so easy. The people in these targeted Facebook groups are people that you already know are interested in your niche!
By engaging meaningfully on other people’s posts and creating posts of your own you’ll be getting your name and videos out there, gaining qualified views and likely more subscribers along the way.
Be careful! When starting out on YouTube it can be tempting to want to try out sub-for-sub tactics. But it truly is not worth your time, and more importantly, it goes against YouTube’s terms of service and your channel will suffer because of it. Put in the work and build meaningful connections – you’ll be grateful down the line.
METADATA AND THUMBNAILS
The second you upload a video to YouTube the algorithm is going to look at the tags, title and description of your video to figure out what your video is all about. From what it gathers initially, the YouTube algorithm will then start pushing it out to your subscriber’s feeds, the recommended section, and ranking it for search.
What happens at this point is your channel is automatically assigned impressions and click-through rate. Impressions are how many times someone might find your video on the recommended page, suggested sections, and YouTube search. The click-through-rate (CTR) is what percentage of those impressions are actually going to click on your video and watch it. A high click through rate tells YouTube that people are enjoying your video and that it should show it to even more people. And as we all know, the more views you get the more exposure your channel will get and (more than likely) the more subscribers your channel will accumulate.
Tip! YouTube typically considers a good CTR 10-20%.
So, once you have a backlog of content live on your YouTube channel it will be time to dig into your analytics. Take a look at the analytics of each of your videos and look at how many impressions they got versus how high or low the CTR is. This is a great way to figure out which of your thumbnails need work. Why? Because if a person is drawn in by a video thumbnail but is disappointed in the video content, the thumbnail likely mislead the viewer, leading to a low CTR.
LEARN THE ART OF THE HOOK
Thumbnails and titles and getting people to click on your video are only parts of the equation. Once someone is watching your video, you have to get them to stick around for as much of the video as possible. If they click off your video shortly after starting it, that tells the algorithm that people are not enjoying the content of your video.
This is something I’ve always honestly struggled with, but I find that writing out my key points before I start filming does wonders for improving my process and keeping me on track. It helps to keep a video value-packed instead of filled with ramblings and random tangents, which is a quick way to lose a viewer.
You always want to stay on message as much as possible, and deliver to the viewer the content they clicked through to watch.
INTERACT WITH THE YOUTUBE COMMUNITY
The importance of community interaction cannot be overstated! Here’s what you do: find some smaller channels that have similar subscriber and view count numbers as your channel, and also that make similar content to your own. Subscribe to these channels and turn on notifications for each. When those creators upload, be one of the first to watch the video fully and leave a meaningful comment under video. They key here is to be genuine, and truly contribute to the conversation on their channel. Don’t make your comment all about you; go into this with the goal of making lasting YouTube connections. These true connections with other creators on the channel will help your growth over time, you’ll see!
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